Crimzon grew revenue 163% and lifted ROAS 21% while scaling spend 2×.
Crimzon used Strique to scale paid acquisition aggressively without ROAS collapse, pairing creative velocity with conversion-rate gains and AOV uplift.
+0%
Revenue growth (₹1.22 Cr → ₹3.2 Cr)
+0%
ROAS (2.31 → 2.80)
+0%
Conversion rate (0.52% → 0.81%)
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AOV (₹4.9K → ₹5.4K)
What shipped, in their words.
Crimzon wanted to scale spend without losing efficiency. Pre-Strique, monthly ad budget sat at ₹54L with revenue at ₹1.22 Cr and a 2.31 ROAS. The team needed a system that could compound creative output, monitor fatigue daily, and reallocate budget across platforms without manual intervention.
Strique took over: weekly creative drops, daily fatigue scans, audience-level budget rebalancing across Meta and Google, and landing-page variants tested on every new launch. Spend scaled 109% to ₹1.13 Cr, and instead of ROAS collapsing under the weight of expanded reach, it climbed to 2.80, a 21% lift.
Revenue grew 163% to ₹3.2 Cr. Conversion rate climbed from 0.52% to 0.81%, a 56% improvement driven by tighter audience-creative-page fit. Average order value rose 12% as the agent surfaced bundle and upsell opportunities to high-intent visitors.
'We went from running paid by gut to running paid by loop. The agent reads its own results and shifts spend faster than any human team we've worked with.', Growth Lead, Crimzon
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