D2C fashion · Powerlook

Powerlook grew revenue 72% while scaling user registrations and conversions.

Fast-fashion brand Powerlook used Strique to compress their creative cycle, scale acquisition, and grow revenue without proportionally adding ad spend or headcount.

Powerlook brand campaign creative

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Revenue growth

-0%

ROAS shift

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User registrations

+0%

New user conversion

The story

What shipped, in their words.

Powerlook runs 200+ SKUs across 6 categories and needed a constant stream of fresh ad creatives plus a tighter funnel from registration to first purchase. Their in-house team could ship 8 to 10 creatives per week. Strique ships 40+, with automatic fatigue detection retiring underperformers every 72 hours.

Within 60 days of onboarding, Powerlook's revenue climbed 72% as the agent identified the top-performing visual patterns and doubled down. User registrations grew 62% and new user conversion rose 54%, driven by lifecycle flows and landing-page variants generated and tested by Strique.

ROAS came in 9% below the prior baseline as the brand absorbed scale-up spend, with the trajectory recovering on the back of the higher-converting cohort. The brand now runs evergreen acquisition on Meta, Google Shopping, and YouTube with no additional hires.

'Two weeks used to feel fast for a campaign build. Now 48 hours feels slow. Strique changed what we think is possible.', Head of Performance, Powerlook

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